Summary This article covers whether AI tools recommend your business. Where asking: “who’s the best [your service] in [your town]?” across ChatGPT, Perplexity, and Google’s AI, repeatedly can give you an understanding of how often your name appears. A single check is misleading, because AI answers change every time and differ by platform. To track…
Summary Search has changed. Not gradually, abruptly. If you’ve noticed your organic website traffic declining despite doing everything “right” by traditional SEO standards, you’re not imagining it. The rules of digital visibility have shifted, and the businesses adapting now will be the ones that get found tomorrow. This article breaks down what’s happening, what the new acronyms actually mean, and what you need to…
SEO (Search Engine Optimisation) is one of the most important parts of digital marketing. Put simply, it helps your business and brand get discovered by the right people online. In our previous blog, we explained what SEO is and why it matters. In this post, we’ll go a step further and share practical steps you…
SEO stands for Search Engine Optimisation – essentially, it determines how well your website ranks on Google. For example, if your business is Dave’s Pizza, and someone searches for “pizza” on Google, your site’s SEO is what decides whether you appear on page one, or not at all. And being on page one matters. A…