Get Found in AI Search Before Your
Competitors Do

People are skipping Google and asking ChatGPT, Gemini, and Perplexity for business recommendations. We get your business cited as the trusted answer.

SERVICE
AEO & GEO Optimisation

BEST FOR
Local & service-based businesses

PLATFORMS
ChatGPT · Gemini · Perplexity · Google AI Overviews

What Is AI Search Visibility?

When someone asks ChatGPT “best accountant in Christchurch” they get a direct answer, not a page full of links. AI Search Visibility is about making sure your business is the one being recommended.

Traditional SEO
Ranking in Google links

You optimise your website so Google ranks it highly. Users see a list of results and choose which to click. It’s competitive and getting harder as AI Overviews push organic links further down the page.

AEO / GEO — What we do
Directly recommended by AI

AI tools synthesise information and name specific businesses in their answers. We structure your online presence so those tools consistently surface and trust your business when relevant questions are asked.

AEO — Answer Engine Optimisation
Showing up in featured answers

Optimising your content so Google surfaces it as a Featured Snippet, or so voice assistants like Siri and Alexa read it aloud, making your page the direct answer to a user’s question.

GEO — Generative Engine Optimisation
Being cited by AI tools

Optimising your content so AI tools like ChatGPT, Perplexity, and Gemini reference and cite your business in their generated responses. Becoming a trusted source they consistently draw from.

How AI Tools Choose Who to Recommend

AI doesn’t guess. It reads your online presence and decides how much to trust and recommend your business based on clear, readable signals.

01 — Query

User asks AI a question
“Who’s the best mortgage broker in Wellington?” is typed into ChatGPT, Perplexity, or Gemini.


02 — Signal gathering

AI scans your online presence
It reads your website content, reviews, directory listings, mentions, and structured data — assessing relevance, authority, and location match.


03 — Trust assessment

AI decides who it trusts
Businesses with clear, consistent, well-structured information get recommended. Sparse or inconsistent data means you’re skipped — even if you’re excellent.


04 — Recommendation

Your business gets named in the answer
The AI names specific businesses directly. Users act on this — often without visiting any other website.

05 — New lead

Customer contacts you directly
High-intent customers reach out already trusting you — because AI recommended you. Conversion rates from AI-referred traffic are significantly higher than traditional search.

1 in 3

New Zealanders already use AI tools for search-related tasks

NZ Digital Adoption Survey, 2025

60%

Of AI Overview searches end without a single click to a website

SparkToro / Datos Research, 2025

4×

Higher conversion rate from AI-referred traffic vs traditional search

BrightEdge AI Research, 2025

The AI Tools We Optimise For

Each platform has a different audience and pulls different signals. We cover all of them.

ChatGPT

The world’s most-used AI tool. Users ask directly for business recommendations — “who’s the best X in Y?” — and trust the answers they get.

Perplexity

A search-first AI that cites sources. Being cited by Perplexity builds credibility and sends high-intent traffic directly to your business.

Google Gemini & AI Overviews

Google's AI summaries appear above paid ads. If you're not in them, you're invisible — even with strong organic rankings.

Traditional SEO vs AI Search Visibility

The two are complementary, but they work very differently. Here's how they compare.
Traditional SEO
AI Search Visibility (AEO/GEO)

Where you appear

Google organic results (blue links)

Inside AI-generated answers & overviews

How users find you

Clicking through a list of results

Named directly in an AI recommendation

Competition level

Very high — millions of pages

✓ Low — early mover advantage still exists

Trust signal to user

Ranking position

✓ AI endorsement — inherently higher trust

Affected by zero-click searches?

✕ Yes — organic traffic is declining

✓ No — you're inside the zero-click answer

Requires website?

Yes

Yes, plus structured data & consistent citations

What AI Search Visibility Includes

A structured, end-to-end process tailored to your industry and location, from audit through to ongoing monitoring.

AI Visibility Audit

We test how your business currently appears across all major AI platforms for your most important queries — by service, location, and customer intent. You get a clear baseline and gap analysis before anything else.

Platform testing Competitor benchmarking Gap analysis

Content Structure for AI

We restructure and rewrite key pages so AI tools can clearly extract your services, location, and credentials, including FAQ content, schema markup, and service page rewrites in plain language AI can confidently cite.

Schema markup FAQ optimisation Service page rewrites Structured data

Authority & Citation Building

AI trusts businesses that appear consistently across the web. We audit and strengthen your presence across directories, review platforms, and industry publications, ensuring your name, address, and services are consistent everywhere that matters.

Directory listings Review management NAP consistency Local authority signals

AEO Content Creation

Targeted blog posts, Q&A pages, and landing pages written to directly answer the questions your customers are asking AI tools — positioning your site as a source AI consistently references for your industry and location.

Question-based content Industry authority articles Location-specific pages

Ongoing Monitoring & Reporting

AI search isn't set-and-forget. We run regular checks across all key platforms, track your appearance against competitors, and refine your presence each month as the landscape evolves.

Monthly reporting Competitor tracking Query expansion

Frequently Asked Questions

Traditional SEO ranks your website in Google's blue links. AI search visibility gets your business recommended inside AI-generated answers — no rankings, no link lists. The two complement each other: good SEO foundations support AI visibility, but AI requires additional work on content structure and authority signals.

Not entirely, but the landscape is shifting fast. AI search is growing rapidly and is expected to rival traditional search engine market share by 2027, while Google's share is already declining year on year. Traditional SEO is also becoming more expensive to maintain with diminishing returns, as AI-generated answers push organic results further down the page. AI search optimisation is the critical additional layer that ensures your business is visible where your customers are increasingly searching first.

We build a set of relevant queries based on your services, location, and customer intent, then run those queries systematically across ChatGPT, Perplexity, and Gemini. We record whether you appear, how you're described, and how you compare to competitors. This is the baseline we improve from each month.

Some businesses see improvement within 4–8 weeks after structural changes. More competitive categories can take 3–6 months to build consistent AI authority. We give you an honest assessment during the audit before you commit to anything.

Absolutely, regional businesses often see the best results because there's less AI competition in smaller markets. We tailor everything to your specific location and/or your service, and how customers naturally actually search.

Want to Know If Your Business Is Showing Up?

We'll test your visibility across ChatGPT, Gemini, and Perplexity and show you exactly where you stand — completely free.

Book a Free AI Audit